Call for Papers
International Journal of Sport Management and Marketing (IJSMM)
Special Issue on “The Entrepreneurial Nature of Sports Marketing”
http://www.inderscience.com/browse/callpaper.php?callID=920
Guest Editors
Vanessa Ratten, Duquesne University, United States
Maryellen Kelly, Duquesne University, United States
Dorene Ciletti, Duquesne University, United States
Sport is a billion dollar global industry. Globalization has presented
challenges and opportunities in sport, and in a complex, changing
environment, innovation and the way that advertisers market sports through
the internet may hold the key to success. While sports marketing and
entrepreneurship have not frequently crossed paths in academic research,
as competition for consumer dollars increases, innovative marketing
efforts must evolve to create competitive advantage for sports
organizations and deliver value to consumers. The aim of this special
issue is to advance a body of knowledge that relates entrepreneurial
innovation to sports marketing and team performance management.
Quantitative analyses, qualitative studies, conceptual or theoretical
research and cases studies are welcome. This special issue will focus on
entrepreneurial marketing and team performance management efforts in
sports, including, but not limited to, the following topics:
Entrepreneurial approaches to marketing
The role of entrepreneurship in marketing innovation and team performance
management
Global marketing challenges and opportunities
Entrepreneurial firms and marketing policies
Sponsorship initiatives
New media and marketing innovation
The role of social networks
Social capital and entrepreneurial marketing
Innovative brand initiatives in teams
The role of sport in marketing social change
Ethics, social responsibility and sustainability
The role of technological innovation in marketing
Targeting and segmentation strategies in sports-based team management
Relationship marketing initiatives
Positioning and competitive advantage in sports teams
Media relationships and marketing success
Marketing metrics and assessment
Sports marketing and entrepreneurship best practices in team performance
Manuscripts must be received by June 30th 2008. Please submit manuscripts
in a word-compatible format electronically to:
Vanessa Ratten
A.J. Palumbo School of Business Administration
Duquesne University
Pittsburgh PA 15282 USA
Email: vanessaratten@gmail.com
Vanessa Ratten
Assistant Professor
Leadership, Ethics & Global Business Division
A J Palumbo & J F Donahue Schools of Business Administration
464 Rockwell Hall
Duquesne University
600 Forbes Ave
Pittsburgh, PA 15282
Ph: 412 396 1907
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