Sunday, November 29, 2009

CFP: HANDBOOK OF RESEARCH ON SPORT MANAGEMENT AND ENTREPRENEURSHIP

Dear colleagues

I am preparing a collection of papers on Sport Management for a book titled:

‘HANDBOOK OF RESEARCH ON SPORT MANAGEMENT AND ENTREPRENEURSHIP’

I invite you to participate by submitting a paper for this book.

The deadline for papers is March 30th 2010.

The following is a list of possible topics:

• Entrepreneurship in sport
• Sport management
• Philanthropy and social responsibility in sports-related industries
• Sports marketing
• Sponsorship, branding and targeting initiatives in sports
• College and professional sports
• Marketing innovations in sports and sports-related industries
• Challenges and opportunities in sports-related industries
• Regulatory and government issues in sport marketing
• Marketing of sport events and sport teams broadcast rights
• Segmenting and developing the sport consumer and sports teams
• Internationalization activities in sport
• The impact of sports on other industries (e.g. education, tourism, law)

Please email your papers in a word document file by March 30th 2010.

Best regards,

Vanessa

Dr Vanessa Ratten
Assistant Professor
Management Division
A J Palumbo & J F Donahue Schools of Business Administration
464 Rockwell Hall
Duquesne University
600 Forbes Ave
Pittsburgh, PA 15282
Phone: 412 396 1907
Email: vanessaratten@gmail.com

Previous handbooks:

http://www.e-elgar-business.com/Bookentry_main.lasso?id=3923
http://www.e-elgar-asia.com/bookentry_main.lasso?id=12939

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