CFP: HANDBOOK OF RESEARCH ON SPORT MANAGEMENT AND ENTREPRENEURSHIP

Dear colleagues

I am preparing a collection of papers on Sport Management for a book titled:

 ‘HANDBOOK OF RESEARCH ON SPORT MANAGEMENT AND ENTREPRENEURSHIP’

I invite you to participate by submitting a paper for this book.

The deadline for papers is March 30th 2010.

The following is a list of possible topics:

•       Entrepreneurship in sport
•       Sport management
•       Philanthropy and social responsibility in sports-related industries
•       Sports marketing
•       Sponsorship, branding and targeting initiatives in sports
•       College and professional sports
•       Marketing innovations in sports and sports-related industries
•       Challenges and opportunities in sports-related industries
•       Regulatory and government issues in sport marketing
•       Marketing of sport events and sport teams broadcast rights
•       Segmenting and developing the sport consumer and sports teams
•       Internationalization activities in sport
•       The impact of sports on other industries (e.g. education, tourism, law)

Please email your papers in a word document file by March 30th 2010.

Best regards,

Vanessa

Dr Vanessa Ratten
Assistant Professor
Management Division
A J Palumbo & J F Donahue Schools of Business Administration
464 Rockwell Hall
Duquesne University
600 Forbes Ave
Pittsburgh, PA 15282
Phone: 412 396 1907
Email: vanessaratten@gmail.com

Previous handbooks:

http://www.e-elgar-business.com/Bookentry_main.lasso?id=3923
http://www.e-elgar-asia.com/bookentry_main.lasso?id=12939