CFP: "Global Sports Marketing: Current Trends and Future Developments"

"Global Sports Marketing: Current Trends and Future Developments" Special Issue

Asia Pacific Journal of Marketing and Logistics

The marketing of sports has become a global industry. Different types
of sport organizations (private and public, amateur and professional)
are now focusing on their worldwide appeal. Private sport
organizations such as the LA Dodgers have recently been showcasing
their talent at baseball games throughout Asia and particularly in
China. Public sport organizations such as the International Olympic
Committee now try to market a variety of different sports such as
surfing in order to increase their market audience. Amateur sporting
clubs throughout the world try to focus on the 'glocalisation' of
sports, which occurs when a global sport is differentiated to the
local country market. For example, football in Australia having
different meanings depending on the state in which it is played. The
marketing of professional sports worldwide also differs according to
the country setting. For example, the failure of the Australian
Baseball League to generate ticket sales despite the worldwide success
of American Baseball. In this special issue we welcome papers that
focus on the global aspect of sports marketing and in particularly
papers that highlight or stress the relevance of the Asian market.
Some of the fastest growing sports marketing areas are in Asia and
particularly with the strong economic growth rates of countries such
as India and Vietnam it is important for sports marketing academics,
practitioners and public policy practitioners to focus on these
markets. The following is a list of possible topics that are welcome
in this special issue: The internationalization of college and
professional sports Global approaches to sports marketing Global
marketing innovations in sports Global marketing challenges and
opportunities in sports-related industries Regulatory issues in global
sport marketing The role of global corporate philanthropy and social
responsibility in sports-related industries The influence of social
and human capital to successful global sporting teams Global marketing
success stories in sports Global sponsorship and targeting initiatives
in sports Marketing of international sport events and sport teams TV
rights Segmenting and targeting the global sport consumer Building
global sport brands E-marketing practices of global sport brands (e.g.
teams, events, athletes) Consumption communities and their impact on
the globalization of sports The impact of global sports on other
industries (e.g. tourism)

Submission guidelines

Submission will be taken to imply that the article constitutes
original work that has not previously been published, accepted for
publication, or presently under consideration elsewhere. Prior to
submission it is expected that the APJML author guidelines have been
followed in full. Initial submissions will be reviewed by the guest
editors and if judged suitable then placed for double-blind review.
Articles should be no more than 5,000 words in length. The Guest
Editors will send an acknowledgement upon receipt - please query via
email address below if acknowledgement is not received shortly after
submission. One author should be clearly identified on jointly
authored articles as the main administrative contact for the
submission. Papers should be submitted via e-mail by October 30 2008.

Any questions about the special issue can be directed to any of the
guest editors.

Special Issue Guest Editors:

Vanessa Ratten Assistant Professor A.J. Palumbo School of Business
Administration Duquesne University, Pittsburgh, United States Email:
vanessaratten@gmail.com

Rodoula Tsiotsou Assistant Professor of Marketing Department of
Commerce & Advertising School of Business & Economics Higher
Technological Education Institution of Crete, Greece Email:
rtsiotsou@yahoo.gr